Hey friends,

We’re Rule Livewell Pumps Manufacturer

Keep your bait lively and your fishing game strong with Rule Livewell Pumps—engineered for seamless, high-capacity water circulation. Designed for durability, these pumps feature whisper-quiet operation, anti-airlock protection, and an effortless cartridge removal system. Whether you need flexibility with a rotatable base or multiple hose mounting options, Rule ensures peak performance for every angler. Reliable, efficient, and built to last—because every great catch starts with the right pump.
Learn more

Our Pumps Range

Explore our most popular Rule Livewell pumps—trusted by anglers for their durability, efficiency, and performance on the water.

Rule Livewell Aerator Pump

Designed to keep bait lively and fish healthy by providing constant oxygenation through powerful water circulation.

Rule Livewell Baitwell Pump

Built for continuous operation, these pumps deliver a steady flow to baitwells, ensuring live bait remains in peak.

Rule Livewell Washdown Pump

Ideal for cleaning your deck or equipment, this high-pressure pump connects easily and delivers powerful spray performance.

Rule Livewell 500 GPH Pump

Compact yet efficient, this model is perfect for smaller livewells, offering reliable flow without draining your battery.

Rule Livewell 800 GPH Pump

A great mid-range option that balances performance and power draw, suitable for medium-sized livewells.

Rule Livewell 1100 GPH Pump

High-capacity and engineered for demanding setups, this pump supports larger bait tanks and high-speed vessels.

Rule Livewell Bestsellers

Rule 401STC Tournament Series Livewell Pump

A compact yet powerful 12 V cartridge-style pump with a straight inlet, 360° rotatable discharge base, push‑button motor removal, anti‑airlock feature, and water‑cooled housing—ideal for small livewells.

Check Price

Rule 405FC Livewell/Baitwell 1100 GPH Pump

A high-capacity cartridge-style pump featuring a 1″ seacock inlet, 1⅛″ discharge, push-button motor cartridge, rotatable base, anti-airlock design, drawing just ~3.3 A at 12 V—perfect for tournament-level performance.

Check Price

Rule 209FDP Tournament Series Livewell Pump

Rule’s top-of-the-line dual-port 1600 GPH 12 V pump offers a glass-filled nylon base with optional washdown hookup, anti-airlock protection, heavy-duty motor, and installs below the waterline for maximum flow.

Check Price

Adaptable Installation

Why Customers Choose Rule Livewell Pumps

Boaters and anglers trust our Rule Livewell pumps for their reliability, smart design, and long-term performance in demanding marine environments.

Proven Reliability

Our pumps are built to last, with corrosion-resistant materials and durable motors for consistent performance.

Easy Maintenance

The convenient push-button cartridge system allows quick, one-handed motor replacements—even in tight spaces.

Quiet Operation

Water-cooled and vibration-free designs ensure near-silent performance, perfect for stealthy fishing conditions.

Any questions about our pumps?
Feel free to contact us anytime.

Contact us now

Rule Livewell Company Values

Our commitment to quality and innovation is driven by a deep respect for marine life, customer satisfaction, and environmental responsibility.

  • Performance-Driven Design
  • Durability in Harsh Conditions
  • Ease of Use and Maintenance
  • Customer-Centered Innovation
  • Marine Conservation Awareness
  • Trusted Legacy in Boating

Our Customers' Images

Rule Livewell Washdown Pump

Rule Livewell Pump 500 Gph

Rule Livewell Pump 800 Gph

Rule Livewell Aerator Pump

Rule Livewell Company Insights

With decades of expertise in marine pump technology, Rule Livewell continues to lead the industry by blending innovation, user-focused engineering, and real-world testing to meet the evolving needs of boaters and anglers worldwide.
Sales per year
0 +
Reviews
0 +
Pump models
0 +
Active partners
0 +

Rule Livewell Bestsellers

These Rule Livewell Pumps didn’t just meet our expectations—they completely transformed our fishing game. Here’s what real users have to say:
I’ve used countless livewell systems in over 20 years of running offshore and inshore charters out of the Gulf Coast, and I can confidently say the Rule 1100 GPH Livewell Pump is in a league of its own. When you’re taking clients out 4 to 6 days a week, the last thing you want is unreliable gear. The first thing I noticed with the Rule pump was how incredibly quiet it ran—even when fully operational, it’s virtually silent. Clients have asked me multiple times if it’s even working, which speaks volumes about its noise-free motor. That kind of stealth is crucial, especially when you’re in shallow flats fishing for spooky redfish or snook. Installation was surprisingly easy. I was dealing with a tight space near the transom, but the threaded hose barbs and rotatable base made all the difference. I didn’t need any extra parts or adapters, and I appreciated that it worked right out of the box. The anti-airlock feature is a lifesaver too. With other pumps, I’ve had to get under the deck and manually reprime more times than I care to admit, especially after long runs on plane. Not with this one—it keeps a consistent flow even when we’re cutting through chop or throttling down. The push-and-twist motor cartridge system is genius. At the end of a long day, when I’m hosing down the boat and rinsing gear, I can just pop out the motor with one hand, rinse it, and reinstall it without tools or hassle. That alone has saved me at least 30 minutes a week in maintenance time. We’ve used it across dozens of charters, and it’s never faltered—not once. In a business where every hour counts and reliability isn’t optional, this pump has proven to be one of the smartest investments I’ve ever made in my vessel.
Jason Buckley
Charter Boat Captain
As a competitive offshore angler fishing the tournament circuit across the Florida Keys and Gulf Stream, my livewell system can quite literally make or break a day on the water. After testing multiple brands over the years, I landed on the Rule 401STC Tournament Series pump—and now I recommend it to every serious angler I know. It may look compact, but it packs a punch. This thing moves water efficiently and with consistency, keeping even delicate bait like threadfin herring and pilchards lively and frisky for hours. During the Key West Sailfish Showdown last year, we spent nearly 10 hours offshore in rolling 4-foot seas, running 25–30 knots between spots. I was worried my bait would get beat up from the turbulence in the well, but the Rule pump kept water circulating smoothly the entire time. I never had to make a single adjustment or worry about airlocks, thanks to the built-in protection features that kept the flow steady regardless of hull position or wave slap. The result? We landed three solid sails on live bait and placed second in our division. What truly impresses me is the user-centered design. The 360-degree rotatable discharge base allowed me to fit the pump into an unconventional spot in my boat’s bilge area, where space is tight. The motor cartridge can be removed with a simple push and twist—even with gloves on—which saved me during a mid-day hiccup when a bit of grass got lodged in the impeller. I cleared it out in under three minutes and was back to fishing without missing a beat. And it’s not just performance—the materials hold up to salt, heat, and constant use. After a full season, including some brutal sun and brackish water trips, the casing still looks solid, and the performance hasn’t dipped. For anyone fishing competitively or relying on bait to bring home wins, this pump delivers more than just water—it delivers peace of mind and results.
Carrie Delano
Tournament Angler
I’ve always been a hands-on guy who loves to tinker with boats in my spare time. Last year, I restored a 19-foot aluminum fishing boat from the ground up, and installing a livewell system was one of my big goals. After doing a lot of comparison shopping and talking to folks at the marina, I chose the Rule 800 GPH Livewell Pump—and I have zero regrets. As someone with limited plumbing experience, I was surprised at how beginner-friendly the whole process was. The pump came with clear installation instructions, and the threaded fittings gave me flexibility when routing hoses. I didn’t need any special tools or extra parts, which kept costs and time down. But what really blew me away was how much water this relatively small pump could move. I’ve got a 25-gallon livewell set into my rear bench, and within just a couple minutes of flipping the switch, it’s filled and circulating beautifully. I run it off a compact AGM marine battery, and even during long outings on the lake—six, sometimes eight hours—I never worry about power draw. It’s incredibly efficient. One of the big surprises was how quiet it operates. I honestly wasn’t expecting that from a pump in this price range. When I’m trolling for walleye or setting up for perch, the last thing I want is extra noise spooking fish near the boat. With the Rule 800, I get smooth, whisper-quiet circulation. I also love the anti-vibration and water-cooled motor design—it means less stress on my battery and more reliability over time. I’ve taken the boat through some rough weather, early spring freezes, and a couple pretty muddy launches, and this pump just keeps working. After every few trips, I’ll pop out the motor cartridge using the one-hand release system, rinse it under a hose, and pop it back in. No tools, no headaches. That’s the kind of low-maintenance solution every DIY boater dreams of. I’d recommend this pump to anyone, whether you're upgrading your system or building your boat from scratch—it performs like a pro without breaking your budget.
Mike Granger
Recreational Fisherman & DIY Boat Builder

Do you need quality pumps?

Contact us today for a free consultation and let our experts help you find the perfect Rule Livewell pump for your setup.
Reach out now